More processing power. More features. Lots about noise reduction.

And then, occasionally, something more quietly considered lands, and (just as quietly) begs inspection.

The Widex Allure is one of those.

There’s a kind of epiphany that lands in the first days of hearing well again - and feeling heard by a professional, empathic audiologist. A series of ‘little-big’ moments that all add up to what can only be described as life-changing.

On Tuesday 14 April, we hosted a live Zoom webinar on one of the most commonly misunderstood - and also rather fascinating - aspects of hearing health: the ear canal.

Hosted by Adam Shulberg FRSM, Founder and Senior Audiologist at The Well Being BY CUBEX, in conversation with Raúl Garcia-Medina, Clinical Audiologist and microsuction specialist, the session brought together clinical insight and practical guidance in a way that was clear, direct and refreshingly direct.

Artificial intelligence is often spoken about in broad terms.

In hearing care, it’s beginning to do something more precise.

Recently, Phonak was recognised at the 2026 Artificial Intelligence Excellence Awards for its latest hearing systems - Virto R Infinio and Infinio Ultra.

Being a holiday, today offers a small invitation.
A moment to return to yourself.

In our work with patients, we sometimes introduce meditation.
Not as a lifestyle extra, but as a practical support.

It takes years to build and only moments to lose.

Goodwill, in an age where so many relationships have become purely transactional - even in healthcare - is like gold.

Many of you know Adam from your visits to the clinic, and some of you have perhaps come to know Adam quite well over the years. But you may not know the journey that first led him into hearing care.

Imagine walking into a theatre, airport or museum and instantly tuning your hearing aids into the audio stream.

No background noise. No struggling to hear. Just clear, direct sound with amazing quality.

That future is arriving faster than many people realise, thanks to Auracast™ broadcast audio.

Discover how meditation helps reduce stress, why it works, and which meditation techniques are best. Start your journey to calm with The Well Being BY CUBEX in London.

Can hearing loss be reversed? Discover causes, treatments, and what to do if you experience hearing loss in one ear. Expert advice from The Well Being By Cubex London.

For the millions of people around the world who live with tinnitus - persistent ringing, buzzing or hissing in the ears - even small improvements can feel life-changing.

Earlier this month, Adam Shulberg met with Alison Stone of Oticon for two live online discussions, unveiling the benefits and Oticon’s 2026 tech breakthrough.

Discover when to consider a cognitive function test at The Well Being by CUBEX in London. Learn how early cognitive screening, hearing health, and targeted training can help maintain memory, focus, and long-term brain performance.

Thanks to today’s lifestyle, mental strain has become a constant companion for many people. Deadlines, digital distractions, and the demand to stay connected can all tax our cognitive systems. When stress becomes chronic, it can quietly alter how the brain manages attention, learning, and memory.

At our London clinic, patients often arrive unsure whether their symptoms are due to wax, congestion, or another issue. A quick inspection by a qualified audiologist clarifies the cause, allowing us to provide safe, effective professional ear wax removal.

Patients searching for ear micro-suction or ear wax removal often wonder what method is best: micro-suction or syringing. Let’s find out…

The Well Being BY CUBEX is pleased to share that Oticon has officially launched Oticon Zeal™, a significant advancement in discreet, in-the-ear hearing solutions. Built on next-generation BrainHearing™ technology, Zeal is something remarkably different. It offers exceptional sound clarity, advanced AI sound processing, seamless connectivity and full rechargeability - all in a truly discreet design.

Check your hearing with a professional test at The Well Being by CUBEX. Our expert audiologists offer advanced assessments, clear results, and tailored care to improve your hearing health.

Our space is all yours. 

We had so many friends, clientéle and neighbours ask whether our clinic venue might be available to hire for small events. Arms twisted. Here we go. We had to finally go with it.

At The Well Being BY CUBEX, we understand that for many of our patients, sound is not neutral. It can be intrusive, exhausting, and sometimes even painful.

Designed to blend seamlessly into your life, Oticon Own SI combines cutting-edge sound technology with a discreet, custom fit.

If you’re feeling the pace of modern life – the workouts, the work, the everything – we’ve got something for you.

This Sunday, The Well Being BY CUBEX will once again be collaborating with How Matcha in their Sunday Run Club in Marylebone — and this one’s all about recovery.

At The Well Being, we keep people connected to their experience of sound and we understand the intricate relationship between sound waves, their interaction with the environment, and the human experience of sound.

This May, we invite you to an immersive Sound Bath + Reishi Ceremony designed to help you reset your nervous system and reconnect with calm.

More than 15 years ago, we began integrating cognitive screening into our audiological consultations at the clinic. To many in our professional fraternity, it seemed a bit of an oddity - although at around the same time, researchers were already starting to make noises about something significant.

Personalisation has always been at the heart of the best hearing care. Every individual has a unique auditory profile, lifestyle, and aesthetic preference, and today’s hearing solutions must reflect that. Enter Phonak’s Virto Infinio, a game-changer in custom hearing aids that blends advanced technology with precision-tailored design.

Adam & Jerusha Shulberg are the owners of Cubex Audiology Ltd in London, a private practice that was originally founded by Adam’s father in 1964. Cubex has been at the cutting edge of hearing care for more than half a century. I met the two of them years ago in London. They were both enthusiastic, creative, and passionate about taking care of people.