The future has arrived. Oticon Intent™ has landed.

Next Level Life-Changing Hearing Aid Technology 

‘As audiologists, we get to see and experience a vast number of technological innovations every year, and the past decade has seen some extraordinary new improvements in hearing devices. But hearing aids that understand your listening intentions. Now that’s a massive leap forward. Intent is simply mind-blowing.’

Adam Shulberg, Founder and Senior Audiologist at The Well Being BY CUBEX.

‘This is the most intuitive, ingenious invention ever to come onto the market, and that’s thanks to a miniscule embedded microchip encoded with about 12 million real life sounds, which are used to help interpret your listening intentions. Using its Sensor-driven BrainHearing technology, the Intent ‘reads’ your movements, the whole 360 environment around you - including the conversation around you - recognising what voices and sounds you want and need to listen to, and adapting intuitively to give you a truly personalised world of sound,’ says Adam.

‘So you can stay focused on conversations, interactions and moments that matter.’

‘I am thrilled to be able to offer hearing impaired patients of our clinic, many of whom are severely challenged with the business of staying in the conversation - so to speak - and who I know will find this is like flipping a switch - making life just so much more effortless.’

‘In clinic sessions this Spring, we’re offering patients personalised sessions, discussing how Oticon Intent could be uniquely customised to work for their specific hearing needs. Please book a session and let’s talk about the detail. It’s truly fascinating stuff, and this kind of tech breakthrough means a lot, in the world of audiology. It makes living your life easier.

Hearing impairment can be seriously debilitating, often causing people to retreat and become socially isolated due to the difficulty in understanding and communicating with others. Since the establishment of our clinic in 1964, The Well Being by CUBEX has been providing personalised hearing healthcare plans - which quite often include hearing aids - to help our clientele communicate with grace and ease, and to navigate their world of sound comfortably and confidently.

Hearing aids are no longer simply mini amplifiers that sit inside the wearer’s ears, although that was pretty much the case in the very early days. Technology has advanced and modern hearing aids are much more sophisticated and user-friendly. Being able to operate with Bluetooth and connect to your smartphone, is the new normal in hearing aid devices.

Many people tend to think that hearing aid technology has reached its pinnacle. They’d have been forgiven for thinking so until the announcement by hearing aid manufacturers Oticon. The recent launch of the Oticon Intent ™ brings hearing aid technology to a whole new level and at The Well Being by CUBEX, we are delighted to be able to present this brilliant new hearing aid option, as part of our extensive range of solutions.

“The arrival of Oticon Intent™ is huge. Our audiologists at The Well Being BY CUBEX are extremely excited and thrilled to introduce this extraordinary breakthrough in hearing technology to our clientele, knowing that its breakthrough functionality can be so seamlessly integrated into life. Simple, powerful and intuitive beyond anything we’ve ever experienced.”

Adam Shulberg

Today’s Hearing Aids

In order to understand just how technologically advanced Oticon Intent ™ is, we must first look at what today’s hearing aids have to offer. Hearing is most challenging when there is additional background noise, such as in a busy restaurant. You can imagine that this difficulty is increased manifold for individuals with a hearing impairment. Today’s hearing aids, although quite advanced, have thus far offered the best compromise across a range of different noise environments. Although many of them have been quite remarkable, they certainly can’t be considered as adaptive and intuitive to the extent that Oticon Intent ™ can. 

Here’s the thing. Intent™ knows how to ‘read the room’ on behalf of your brain and ears, scanning the whole 360 degrees around you and intuiting what is important for you to hear.

Next Level Hearing and Understanding

The Oticon Intent ™ uses a completely different approach, referred to as BrainHearing ™. Their hearing technology engineers have developed hearing aids that actually work with the brain’s own natural way of processing the sounds one hears. These clever little devices actually sense your general movement, the movement specifically of your head, the conversational activity around you, and the general background noise. Using these four inputs, the technology actually recognises what you want and need to listen to, giving you a moment by moment, bespoke personal hearing experience. And all of this happens in nanoseconds, so the wearer isn’t even aware of what the device is calculating on their behalf! To use an analogy, it’s not dissimilar to the way a pacemaker uses sensors to interpret and adjust to your heartbeat, in the moment.

Feedback from Actual Users

Users have reported that communicating and conversing in noisy environments with numerous other individuals has become so much easier and more effortless when using the Oticon Intent ™. One common piece of feedback is that the wearers actually forget they are wearing their Oticon Intent ™ hearing aids, because the background or white noise is vastly reduced.

Intent Plays Along: While You Live Your Life

The Oticon Intent ™ allows users to play music, make calls, and everything else you need to do from a wide range of devices, all hands free. The hearing devices come with a powerful and user-friendly app that lets the user control and manage their own hearing needs. 

The Oticon Intent ™ charger delivers a full charge lasting up to 20 hours. If you forget to recharge, the fast charge option will give 8 hours of charge in just 30 minutes, so you won’t get caught out.


Time to Embrace Next Level Hearing Technology

If you are already a hearing aid user, or feel you might want to consider using a hearing device, the Oticon Intent ™ hearing aids with BrainHearing ™ technology offers a solution that is perfectly seamless and easy to live with. You can enjoy life to the full whilst remaining fully engaged with others, as you clearly hear every word and every conversation that matters. You’ll feel more at ease, whether you’re in a one-on-one conversation or chatting with a group of friends in a noisy restaurant. You’ll find your mind is more focused and better engaged with whatever you’re doing, no matter what the sound environment around you. 

We’re keen to tell you more, and show you how this remarkable new technology could be personalised for your hearing ability. Why not get in touch with The Well Being by CUBEX today, to discuss how the Oticon Intent ™ hearing aids could be the solution you’ve been waiting for.

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