Meet the team.
Senior Audiologist and Managing Director
Senior Audiologist and Director of Wellbeing
Clinical Audiologist
Clinical Audiologist and Aural Care Specialist
Patient Relations Representative
Adam Shulberg
Senior Audiologist and Managing Director
FSHAA RHAD
Adam’s desire to practise audiology began at the tender age of 13 while assisting his father with Ear Health camps in Sri Lanka and Kenya.
In 1980, he qualified as the youngest audiologist in the UK, graduating from the Royal National Throat Nose and Ear Hospital, Gray’s Inn Road.
By 1984 he’d become actively involved in running an Audiology clinic in Madrid, with offshoots in Northern and Southern Spain, whilst also establishing himself in the UK practice. Adam stepped into the Managing Director role at CUBEX in 1995 when the London-based clinic moved to New Cavendish Street, Marylebone.
His humanistic values and personalised approach to patient care has been felt far and wide. Adam set up a sustainable Audiology programme in Western Nepal in 2001 and has been responsible for facilitating, training and supervising 7 Community Ear workers and over 700 volunteers.
Adam believes implicitly that audiology professionals need a deep understanding of the human dynamics associated with an individual’s hearing impairment. He spends a great deal of time getting to know the personal dynamics relating to his patients’ communication partners and families.
“We look at the whole person and all the complexities and nuances of their life situation. This almost always requires a lot more time and personal discussion than a conventional consultation but it’s really crucial to explore beyond the boundaries of traditional audiological care. There is simply no substitute for time and proper engaged listening.”
Over the years, Adam collaborated closely with the IDA Institute in Denmark to assist with generating and providing innovative and actionable knowledge on the human dynamics associated with hearing loss. This association and the knowledge gleaned from it has been invaluable to the team at The Well Being BY CUBEX. An expert facilitator, his passion and decades of experience in the field have fine-tuned his excellent mentorship skills.
Adam is certified as a Tinnitus Advisor by the British Tinnitus Association. He is also a Fellow of the Royal Society of Medicine, British Society of Hearing Aid Audiologists and a member of the American Academy of Audiology.
He devotes his time between his Marylebone practice, cycling, meditating and sharing time with his family.
Jerusha Shulberg
Audiology Training Manager, Clinical Mindfulness Teacher, Director of Innovation BSc (Hons.), 1 Giant Mind Certified Meditation Teacher, 200RYT Yoga
Jerusha is the co-founder and co-director of The Well Being BY CUBEX’s CALM Programme, a clinical mindfulness-based cognitive wellbeing programme for individuals living with hearing loss, tinnitus, severe life stress and balance disorders. She also co-developed CALM Corporate, our cognitive-based corporate workplace wellness programme. Jerusha’s approach is centred around coaching lifestyle practices and clinical mindfulness techniques that support and enhance personal and professional wellbeing.
Jerusha completed a Bachelor of Communication Pathology, specialising in Audiology, at the University of Durban Westville, South Africa in 2001. Her career started in paediatrics and private adult rehab, before she relocated to London in the mid-2000’s.
She is also certified as a Tinnitus Advisor by the British Tinnitus Association and is a qualified meditation teacher by 1 Giant Mind.
Jerusha joined The Well Being BY CUBEX as Audiology Training Manager and Director of Innovation & Audiology Marketing in 2011. Person-centred care principles are fundamental to the way our team approaches looking after patients and their families.
One of Jerusha’s many roles has been to implement these profoundly important principles with empathy and her characteristically intuitive, professional manner, ensuring that our person-centred principles are consistently upheld by our team at The Wellbeing by CUBEX.
Jerusha has many interests outside of Audiology. She graduated from the Conde Naste College of Fashion with a Vogue Fashion Certificate. She is a qualified yoga teacher and, besides her family and her professional commitments at The Well Being by CUBEX, has expert knowledge of the impact of food on wellbeing.
Dr Saima Rajasingam
Clinical Audiologist | PhD, Audiology
Having been raised by a mum who is a doctor and an electronic engineer father, Saima felt drawn to a career that was an elegant synthesis of both professions.
Saima qualified with BSc (Hons.) in Audiology at the UCL Ear Institute where she was honoured with numerous student accolades for both academic and clinical excellence. Her years of experience in working with patients has given her a rich understanding of the real-life, everyday implications of hearing loss.
Prior to joining our clinic, Saima worked in the NHS and taught students of Clinical Audiology. She began her PhD in Auditory Perception at Aston University (Birmingham) in 2012, achieving her doctorate in 2016. Her research explores some of the ways in which the brain makes sense of the complex mass of sounds that land on our ears.
“What drew me to The Well Being BY CUBEX was the commitment to high quality individually-tailored care, coupled with innovative, scientifically-driven treatments. What resonated most with me was the sincerity of commitment to helping people engage effortlessly with those they love and the world around them. My aim is to look at each and every person who steps through the door with fresh eyes, as a unique individual, deserving of the best possible care.”
Saima has continued to maintain long-held commitments in the voluntary sector. Specifically, within Audiology, she helped to develop services in the Northern Province, Sri Lanka (2011 and 2013), providing basic training to staff and students at Jaffna Teaching Hospital. More generally, she has been involved in the Ending Loneliness Project, a voluntary movement addressing the increasing impact of loneliness on young and older adults in the UK, alongside her interests in global
Raúl Garcia-Medina
Clinical Audiologist and Aural Care Specialist
MBA (London South Bank University)
Postgraduate Diploma in Audiology (University of Manchester)
Raúl Garcia-Medina is the Clinical Director and founder of The Audiology Clinic. A member and past President of the BSHAA Council, a panel member of the HCPTS, an IDA Fellow, and a past Clinical member of the UK Clinical Reference Group for Specialised Ear Surgery.
Raul has practised as an Audiologist providing clinical audiological services and ear care, including aural microsuction, for the past 20 years. After qualifying in Barcelona in 1996, he came to the UK where he devoted most of his audiological professional career to the NHS before embarking on an entrepreneurial quest. He has experience in both paediatric and adult audiology, specialising in both diagnostic and rehabilitation services. Since 2003, Raul has managed audiology departments and teams of audiologists. He holds a postgraduate diploma in Audiology from the University of Manchester and an MBA from London South Bank University.
Raul’s core expertise: aural care and microsuction performed with high-grade microscopes, auditory rehabilitation, audiological diagnostic investigations, tinnitus and hyperacusis management, auditory processing disorders, bone-anchored hearing aids and middle ear implantable devices, hearing loss prevention through education and counselling, and musicians’ hearing.
Osita Afam
Patient Relations Representative
Mental Health Sciences Masters Degree (Queen Mary University)
Psychology undergraduate degree (Nottingham University)
“My interest in psychology adds to this drive, as I’m always looking for ways to apply what I’ve learned to empower others and enhance their well-being. I’m passionate about patient care and service because I believe that every individual deserves to be treated with empathy and respect. Being able to help someone during a vulnerable time and make a positive impact on their life always feels incredibly rewarding to me.”
Osita is particularly focused on the intersection between psychology and hearing healthcare and how psychological techniques can be applied in Audiology to enhance an individual’s communication and well-being. Our approach at The Well Being BY CUBEX is a prime example of this philosophy, applied via initiatives such as our CALM and Cognitive Training Programme.
Osita joined our team in 2019, fulfilling her passion for patient care and helping others through challenging life situations.
‘People may forget what you said, but they will never forget how you made them feel’ - Maya Angelou.
“This thought by Maya Angelou is something that I strongly relate to in my work at The Well Being by CUBEX. Being the kind of person who always enjoys working with people, I find it incredibly fulfilling to know that I can make a difference in a person's life by helping them to feel heard and understood. In my work, I always put the patient’s well-being first, approaching every professional encounter with empathy and compassion.”
Besides her work at The Well Being BY CUBEX, Osita is a seasoned traveller whose passport has few pages to spare. She loves experiencing new places, cultures and food.