Meet the team.
Senior Audiologist and Managing Director, FRSM
Senior Audiologist and Director of Wellbeing
Clinical Audiologist
Clinical Audiologist and Aural Care Specialist
Adam Shulberg
Senior Audiologist and Managing Director, FRSM
FSHAA RHAD
Adam’s desire to practise audiology began at the tender age of 13 while assisting his father with Ear Health camps in Sri Lanka and Kenya.
In 1980, he qualified as the youngest audiologist in the UK, graduating from the Royal National Throat Nose and Ear Hospital, Gray’s Inn Road.
By 1984 he’d become actively involved in running an Audiology clinic in Madrid, with offshoots in Northern and Southern Spain, whilst also establishing himself in the UK practice. Adam stepped into the Managing Director role at CUBEX in 1995 when the London-based clinic moved to New Cavendish Street, Marylebone.
His humanistic values and personalised approach to patient care has been felt far and wide. Adam set up a sustainable Audiology programme in Western Nepal in 2001 and has been responsible for facilitating, training and supervising 7 Community Ear workers and over 700 volunteers. By 2011, the audiology clinic was self-funding and locally administered — a lasting legacy powered by dedicated people on the ground. “I’m forever humbled to have been made a Fellow of the Royal Society of Medicine — in recognition of that chapter,” says Adam.
Adam believes implicitly that audiology professionals need a deep understanding of the human dynamics associated with an individual’s hearing impairment. He spends a great deal of time getting to know the personal dynamics relating to his patients’ communication partners and families.
“We look at the whole person and all the complexities and nuances of their life situation. This almost always requires a lot more time and personal discussion than a conventional consultation but it’s really crucial to explore beyond the boundaries of traditional audiological care. There is simply no substitute for time and proper engaged listening.”
Over the years, Adam collaborated closely with the IDA Institute in Denmark to assist with generating and providing innovative and actionable knowledge on the human dynamics associated with hearing loss. This association and the knowledge gleaned from it has been invaluable to the team at The Well Being BY CUBEX. An expert facilitator, his passion and decades of experience in the field have fine-tuned his excellent mentorship skills.
Adam is certified as a Tinnitus Advisor by the British Tinnitus Association. He is also a Fellow of the Royal Society of Medicine, British Society of Hearing Aid Audiologists and a member of the American Academy of Audiology.
He devotes his time between his Marylebone practice, cycling, meditating and sharing time with his family.
Jerusha Shulberg
Audiology Training Manager, Clinical Mindfulness Teacher, Director of Innovation BSc (Hons.), 1 Giant Mind Certified Meditation Teacher, 200RYT Yoga
Jerusha has many interests outside of Audiology. She graduated from the Conde Naste College of Fashion with a Vogue Fashion Certificate. She is a qualified yoga teacher and, besides her family and her professional commitments at The Well Being by CUBEX, has expert knowledge of the impact of food on wellbeing.
Jerusha is the co-founder and co-director of The Well Being BY CUBEX’s CALM Programme, a clinical mindfulness-based cognitive wellbeing programme for individuals living with hearing loss, tinnitus, severe life stress and balance disorders. She also co-developed CALM Corporate, our cognitive-based corporate workplace wellness programme. Jerusha’s approach is centred around coaching lifestyle practices and clinical mindfulness techniques that support and enhance personal and professional wellbeing.
Jerusha completed a Bachelor of Communication Pathology, specialising in Audiology, at the University of Durban Westville, South Africa in 2001. Her career started in paediatrics and private adult rehab, before she relocated to London in the mid-2000’s.
She is also certified as a Tinnitus Advisor by the British Tinnitus Association and is a qualified meditation teacher by 1 Giant Mind.
Jerusha joined The Well Being BY CUBEX as Audiology Training Manager and Director of Innovation & Audiology Marketing in 2011. Person-centred care principles are fundamental to the way our team approaches looking after patients and their families.
One of Jerusha’s many roles has been to implement these profoundly important principles with empathy and her characteristically intuitive, professional manner, ensuring that our person-centred principles are consistently upheld by our team at The Wellbeing by CUBEX.
Dr Saima Rajasingam
Clinical Audiologist | PhD, Audiology
Her research interests include auditory stream segregation and speech perception in noise, deafblindness, improving access to hearing healthcare for adults and children, and the development of the healthcare workforce. Saima makes a significant contribution to our clinical focus on exploring the science of better hearing, in the interests of providing our clientele with world-leading progressive care solutions.
Outside of work, Saima enjoys floral design, cooking for the people she loves, and finding a quiet corner in which to lose herself in a good book.
Saima graduated from University College London with a BSc (Hons) in Audiology before completing a PhD in Auditory Perception at Aston University.
Saima is currently Vice Chair of the British Academy of Audiology and will take up the role of President in November 2026. She is also Deputy Head of School for Resources and External Engagement within the School of Psychology, Sport and Sensory Sciences at Anglia Ruskin University.
An experienced educator, Saima has taught students at levels ranging from university certificate to Master’s degree, across both full-time education and work-based learning programmes, including apprenticeships. This has given her an extraordinary understanding of the varied needs of students, practitioners and the wider audiology sector.
Alongside her academic and leadership roles, Saima continues to practise clinically at The Well Being BY CUBEX. She is a Fellow of the British Society of Audiology and a member of Anglia Ruskin University’s Research Centre for Better Living and the Cambridge Hearing Group. She is also an AHCS-registered audiologist and HCPC-registered hearing aid dispenser, with extensive experience across both the NHS and private practice.
Raúl Garcia-Medina
Clinical Audiologist and Aural Care Specialist
MBA (London South Bank University)
Postgraduate Diploma in Audiology (University of Manchester)
Raúl Garcia-Medina is the Clinical Director and founder of The Audiology Clinic. A member and past President of the BSHAA Council, a panel member of the HCPTS, an IDA Fellow, and a past Clinical member of the UK Clinical Reference Group for Specialised Ear Surgery.
Raul has practised as an Audiologist providing clinical audiological services and ear care, including aural microsuction, for the past 20 years. After qualifying in Barcelona in 1996, he came to the UK where he devoted most of his audiological professional career to the NHS before embarking on an entrepreneurial quest. He has experience in both paediatric and adult audiology, specialising in both diagnostic and rehabilitation services. Since 2003, Raul has managed audiology departments and teams of audiologists. He holds a postgraduate diploma in Audiology from the University of Manchester and an MBA from London South Bank University.
Raul’s core expertise: aural care and microsuction performed with high-grade microscopes, auditory rehabilitation, audiological diagnostic investigations, tinnitus and hyperacusis management, auditory processing disorders, bone-anchored hearing aids and middle ear implantable devices, hearing loss prevention through education and counselling, and musicians’ hearing.